What have you learned from audience feedback?

While making my soap trailer we were set a date where we should have our first draft ready by.  This allowed us to create a questionnaire to receive audience feedback. 
What i picked up from my results was;

• certain words like corruption for the titles were not understood, this means the words have to be easier to understand
• the volumne of the trailer was too loud for the viewers to enjoy
• effects did not need to be added to the titles
• the music was appropriate for the genre
• the brightness of the trailer did not need to be enhanced except for the places where it was dark

After looking at all of these points i went on to make improvements to the soap trailer. Here are the improvements i made:

1. from my audience feedback it was apparent that corruption was not the type of word i should use for one of the titles. This word wasnt really understood and made the viewer understand that storyline as having a different meaning. I think the reason why this didnt come across so well to the viewer was because it wasnt obvious and it had a deeper meaning too it. So with this information in hand i went on to change the title in the soap trailer, the original still image said "corruption" i changed the final one to "murder.. ?" This word made the storyline easier to understand as the word has one understanding.  Also by using a question mark at the end of murder, it makes the viewer think more into the storyline whether or not the lady drugging his drinks could be classed as murdering him.  This will make the viewer more intrigued by using the question mark so overall was a good improvement to make

2. One of the things i picked up from my audience feedback was there own comments at the end of it.  They said in the improvement section that the actress walking along the corridor is walking too fast.  I then noted that this looked strange in the main media text as it wasnt realistic.  I changed the speed duration of that section of footage back down to its normal time.  The reason i did it before hand was because the time it took for her to walk along the corridor was too long so i changed the duration.   However now i used the cut tool to half the clip so she started half way along the corridor so it didnt take up to much time. This still kept to the match on action shot that i wanted for this section of footage. This change has been an improvement to my work as it helps connote realism to the soap.

3.  The audience feedback showed that improvements needed to be made when there was a scene outside at the beginning of the trailer with the drug dealing scene.  The brightness of this scene had been enhanced too much and deterred from the realism of the scene.  It also didnt fit well with all the rest of the footage as colour were very light.  I changed the brightness down and enhanced the contrast which made the characters stand out more in the dark surroundings. 

4.  The audience feedback showed that it would kept to the conventions of a soap trailer if i included a bbc one image still at the end of the trailer.  This would give the information element of the uses and gratifications theory to the viewer. This is because it will satisfy their curosity of when the programme is starting and what channel it will be scheduled on. I made this image on photoshop, i had to use the text tool to get the title of the soap "Eaton" to look like the font of bbc one.  After making this in another layer it was quite easy positioning the titles on the image.