Research on Posters

This poster was set for the inferno week on hollyoaks. The narrative to the poster comes from the revelant storyline onfolding in hollyoaks.  A huge fire is about to rage through II Gnosh which can be the unfortunate ending for some that are doomed to not escape and those that will escape.  The tagline for the inferno week is very effective, the sentence "A week that will change Hollyoaks forever" It is effective in the fact it grips the viewer to want to find out what could be so dramatic to change hollyoaks forever.  The pictures themselves link and support the storyline the poster is aiming at.  Its linking to the fact that in this weeks episodes there is going to be a fire, so the characters are represented as being ablaze.  However the images are still appealing to the target audience of the soap. Noted points on the poster:

• warm colours
• the dominant image of the characters go across the page lined up
• tagline and date at the bottom
• the channel 4 logo to the right

This is the common poster for the soap opera, Eastenders on the BBC.  It has the iconic thames river in it which this aerial view normally associates to the programme Eastenders.  It uses the same font that would be at the beginning of the programme this supports the synergy aspect.  It also has which channel the soap will be on. Points made on the poster:

• very simplistic but effective
• big font for the title of the soap
• has the aerial view on where the programme is set, informing the viewer
• white font stands out against the greens and greys of the aerial shot

Posters for soap operas are in short supple as the soap operas are mainly advertised on TV or in a Tv Listings Guide.  This is because so often the storyline changes it would be alot of circulation to make a new poster everytime an event happens on soaps.  So for big events on soaps they have a poster gripping the audience to find out more.